Best Buy is reportedly charging $39.99 more than the advertised price on the sale of computers. Customers are told that they are being provided with the ‘optimization’ (that they have not requested for). Also, the sales representatives are found to be claiming most of the times that only the optimized units were available.
When investigated deeply, it was found that the optimization wasn’t a big deal. Only a few changes were made to the factory settings of the computers. Also the optimized computers failed to outperform the non-optimized ones in speed tests on ’3DMark 2003′ graphics benchmark. In one case however, the ‘optimized’ computer performed 32% worse than the non-optimized one.
I know most of us won’t pay them those extra bucks because being geeks we know how to deal with our computers and what type of optimization we need to do on them. Some innocent customers however – like your grandpa – may get deceived.
I hope, best buy stops doing blunders as it’s not the first time.
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