Nokia Official Responds About ‘False Advertising Campaign’

Arto Joensuu

Remember we told you about Nokia using Apple’s name in false advertising? Nokia was running an Adwords campaign that was misleading our readers by showing a heading “Apple Phone” and then leading them to Nokia’s site. Here’s our original post:

Nokia Using Apple’s Name In False Advertising To Attract Customers

After more than two weeks we have been officially contacted by Nokia. In an email to me, just moments ago, Arto Joensuu, Head of Digital Marketing, Nokia Middle East & Africa says:

Hi Owaeis

I saw your recent post about Nokia using Apple’s name in false advertising. http://gggadgets.com/technology-news/nokia-using-apples-name-in-false-advertising-to-attract-customers/

You make a very valid claim and I want to state that this is by no means a practice that we embrace or accept at Nokia. We were just as surprised to see this and it got us looking into the root of the cause immediately. The URL as well as the copy you referred to in your example are not the standard ones we use in our ongoing campaigns. After digging deeper we found out that the incident was caused by a technical glitch that had gone unnoticed by our media partner. We have contacted the responsible parties and taken the needed corrective actions.

I want to thank you for bringing up the topic and I hope this clarifies the situation.

Sincerely,

Arto Joensuu

Head of Digital Marketing, MEA

Nokia Middle East & Africa

Wow nice. I won’t comment on the ‘technical glitch’ but I am glad that Nokia admires it’s fault have most probably removed those ads from it’s campaign. Back to work Nokia!