Tech News

YouTube Launching Celebrity And Premium Channels

October 29, 2011 at 7:44 pm

New Channels

Along with the big update to Google TV, Google is getting set to premiere several premium channels, which have been months in the making.  Google’s gone in for $100 million on the venture, with celebrities like Ashton Kutcher, Amy Poehler, Shaquille O’Neal, and big name companies like the Wall Street Journal and IGN.

YouTube Global Head of Content Partnerships, Robert Kyncl, said in a blog post yesterday “They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.”

The new channels will be anchored by celebrity personalities like Madonna (DanceOn), Shaq (The Comedy Shaq), Rainn Wilson (Soul Pancake), Ashton Kutcher (Katalyst Thrash Lab), and Deepak Chopra (Generate the Chopra Well).  But the partnerships will extend further, to news, business and entertainment leaders.  Among those announced thus far are WWE, Wall Street Journal, The Onion, SB Nation, Demand Media, CafeMom, TED, IGN, Slate, Bleacher Report, InStyle Magazine, and Lionsgate Films.

You can catch a preview of the new channels here.

Google hopes to offer brands and advertisers new ways to reach their global audience with these channels, and through YouTube’s popularity there’s no doubt a lot of money to be made here.  What the cost will be to access these premium channels is, as yet, unknown.

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