Focus on the User
Not long ago, Google introduced a personalized search results feature called Search Plus Your World. The new feature pulls in search results from Google + pages and profiles that Google think are relevant to your search query. It wasn’t long, however, before criticism of the new search tool popped up from other social networking sites like Twitter and Facebook. A new browser bookmarklet from Focusontheuser.org, backed by Facebook and Twitter, is now available to help enhance those search function. It’s called “Don’t be Evil” which comes from Google’s philosophy that their company should focus on what’s best for the user, rather than what’s best for Google. After the release of Search Plus Your World, Twitter and Facebook were quick to say that Google had violated this philosophy by only promoting search results from Google +. Google countered with a statement, in which they made it clear that they would have been happy to include Twitter results, but Twitter ended their partnership the year before.
The new tool changes a few parts of Search Plus Your World, which currently only show information from Google + pages. Those are:
- People and Pages results
- Google+ Sitelinks
- Google+ suggestions in autocomplete
You can download the tool from the Focus on the User website. It was created, as the site says, by engineers from Facebook, Twitter, and MySpace.
- To install the bookmarklet, follow the link above to Focus on the User.
- Click the button that says “Try a more relevant Google”.
- A new window will appear with a button labeled “Don’t be Evil”.
- Drag that button to your bookmarks bar on your browser.
- Once installed, it should be visible on your bookmarks bar.
- Now, when you search on Google, click that button and your results will change based on the new information.
This tool has been tested on Chrome, FireFox, Safari and Internet Explorer. Currently, it has some issues with IE, so it’s best if used with another browser.
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